Ikea & Tom Dixon - Conversations
For each of five nights at Milan’s Design Week, Ming produced original films pairing two distinct, passionate viewpoints on a single subject. Director Spike Jonze having a dialogue with the smartest man in the world; Jerry Casale of Devo speaking to his alter ego, Gerald; and the child-like wonder of comedian Reggie Watts toe-to-toe with an adult-like child were among the engaging conversations.
Havana Club - Para Repartir
Shot on location in Havana by Ming’s resident creative Santos, the music video for Para Repartir features an authentically Cuban aesthetic, bold storytelling, and natural product placement. With over 90% positive likes and 3.7 million views and climbing, it delivers pure entertainment to fans.
Tomboy X - Underneath It All
Meet Underneath It All, Tomboy X’s manifesto piece Promoting a “human agenda” and featuring model/gender capitalist Rain Dove. Produced and directed by Ming Studios, it’s authentic creative artfully, respectfully made.
Best Buy - The Lab
Featuring Best Buy employees from stores all over the country, The Lab is Best Buy’s vehicle in digital and social platforms featuring products and Best Buy expertise. From set build to final mix, Ming Studios prototyped a production model where Blue Shirts like Ross from store #470 can do what they do best: try out new tech and tell us about it.
Polaroid Eyewear - Influencer Films
On a tight budget, Ming’s challenge was to seek out and film five burgeoning, socially-relevant instagrammers from the sports, arts, dance, fashion and music worlds. Shot in a simple, clean style, the campaign reached the influencers’ followers in a Polaroid-hued post.
Jose Cuervo Akamba
Shot in the agave fields of Jalisco, Mexico, Cuervo Gold’s social campaign centered around Akamba Festival, celebrating the arts, music, and culture of the region. Ming’s artistic approach amplified the Cuervo brand, enhanced their content library, and told the story of Cuervo as the original tequila. Salud!
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