PRODUCTION / POLAROID EYEWEAR

POLAROID

EYEWEAR

The cinematic story of Polaroid’s founder told through the lens of innovation and progress. 

1

THE FISHBOWL

To launch Polaroid Eyewear’s 2017 sunglasses collection, MING created a global campaign. It all started with a hero film, celebrating the 80-year anniversary of Polaroid, the company founded by Edwin Land, famous inventor, scientist, and showman. 

2

THE INFLUENCER FILMS

Identified, negotiated and filmed by Ming, a unique group of influencers drove traffic to the online collection through “side story” postings. The colorful mix of athletes, activists and artists embodied the socially conscious spirit of Polaroid.

3

THE INTERACTIVE FILM

Viewers could leave The Fishbowl film and dive deeper into the influencer side stories at relevant historic moments, easily returning to the biopic.

☛  323  486-6464

   hello@mingstudios.com

  • Black Instagram Icon