Best Buy's social impact campaign, Teen Tech Center is one of the projects we're most proud of. Shot in late 2018 in partnership with production company Little Minx, director AV Rockwell, and editor Shane Ford at Hiatus, we produced these spots in Minneapolis with three participants in the program.
Showcasing their individual passions and hopes in a poetic, documentary style, each portrait explores the teens' neighborhoods, families and friends, and the impact the program has had on their lives.
In 2019 the accolades for the Teen Tech Center campaign continue to pour in from places like Brand Film Festival, American Advertising Federation, One Screen Short Film Festival, The One Club, The One Show, and Ad Fed Minnesota's The Show.
Now with 30 centers open nationwide, Best Buy's impactful program is on target to reach its goal of doubling the number of centers by the end of 2020.